I’m Cassandra, a visual communicator with a lot to say.

I began my career as a graphic designer but eventually developed a knack and passion for marketing and entrepreneurship. The enjoyment of working for fast-paced small businesses and freelancing has led me to a path focusing on helping entrepreneurs succeed.

Throughout my career, I’ve worked in chaotic, unstructured settings and my special gift of organizing, strategizing and creative thinking have led to incredible growth (both for myself and former companies and clients). Bringing order to the unorganized brings me joy. Creative problem solving gives me purpose. And envisioning everything from best to worst-case scenarios comes naturally. Not only do I see the bigger picture, but I focus on every detail while still planning 10 steps ahead.

Always on a quest to improve personally and professionally, my multiple passions have inspired me to create this website. I’ve always maintained a creative portfolio website, but now I’d like to share my thoughts and informative resources I stumble upon. My hope is that you leave inspired to think critically about life and the world around us and motivated to use your special gift to make a difference.

What To Expect

The content on this site is a mixture of professional and personal thoughts, resources from around the web, and a place to share my platform with my community. For now, I’m focusing on six categories that resonate with me, as well as my like-minded colleagues, friends and family.

Dissatisfied with the state of social media, I took a mini-break from the algorithms to create a safe place where I can write and share purposeful content. I encourage readers to share their thoughts in the comments and I welcome guest contributions from my network.

 

Content Categories:

1. Marketing + Design

The bottom line of most businesses is to make money. Marketing is ultimately what drives sales and happens to be my specialty. Enjoy resources and tools to help expand your marketing knowledge or get inspired by beautiful and purposeful design.

2. Small Business + Entrepreneurship

You don’t always have to reinvent the wheel. Learn from other entrepreneurs’ mistakes and be inspired by success stories while discovering tools to help grow your small business.

3. Professional + Personal Development

One of the best investments you can make is in yourself. Enjoy resources from around the web to help push yourself to the next level. No matter who you are, there’s always room for improvement.

4. Civic Duty + Community

My motto is to leave the world a better place than you found it. Democracy and community can’t work properly if all citizens don’t fully participate. Discover resources, encouragement and organizations to help you get involved.

5. Inspiration + Motivation

We all get in a rut sometimes and inspiration comes in many forms. Discover a variety of content beyond feel-good quotes that could spark inspiration or trigger action.

6. Lifestyle + Personal

Explore resources to help maintain a balanced lifestyle and read a collection of personal thoughts on life and previous experiences.

 

These content categories are subject to change and posts may be removed or updated without notice. If you have any feedback, suggestions or simply want to get in touch, send me a message here.

 

Be happy. Be safe. Be well.

Xo – Cassandra

 

Before using this site, please read my Disclaimers and Terms + Conditions.