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Understanding exactly who your target audience is will save you precious time and money in the long run. When it comes to selling a product, it’s easy for business entrepreneurs to mainly focus on the wants and needs of their company. Similarly, for marketers, it’s easy to get lost in tracking engagement rates and campaigns. Developing a buyer persona will help you target your ideal customer by putting their wants and needs ahead of your own priorities.
Below is a 5-step outline to creating the buyer persona. I encourage you to read the full Hootsuite article detailing the steps and download the free buyer persona template here.
- Do thorough audience research
- Identify customer pain points
- Identify customer goals
- Understand how you can help
- Create your buyer personas
1. Reframe your work from the customer’s perspective
Remember that your customers are real humans and think about your buyer persona every time you make a decision about your marketing strategy.
2. Target your social ads more effectively
After defining your buyer persona, you can create specific social ads that speak directly to your target audience
3. Increase ROI with the buyer persona spring
Create content that speaks to your buyer persona, know what social channels they use, collect good data to monitor your efforts report on your success and revise your strategy as needed.