From Around The Web
Clear and effective communication in times of crisis is crucial. Depending on the circumstances, your typical messaging and operations might get disrupted and could even require an entirely different approach.
Though it is best practice for companies to have a Crisis Marketing Strategy in place, many small businesses have never even considered developing their plan of action until recently. Since Covid-19 has completely disrupted many of our typical day-to-day lives, we are left to pivot and make drastic changes on the fly.
It’s never too late to develop, re-think or adapt your Crisis Marketing Strategy. If you’re wondering what you should do, consider pausing all your planned marketing campaigns, including social media, e-mail marketing and digital advertising. Take some time to get a pulse on the situation and develop your short-term and long-term plan, keeping in mind you may need to revise often.
As it pertains to social media, Sprout Social developed a great resource to help businesses navigate through a global crisis on social media. Their recent Brands Get Real report shows that 91% of people believe in social’s power to connect people—and 78% of consumers want brands to use social to help people connect with each other. During times of crisis, creating connections through relevance is vital. Click here to read the full article on navigating a global crisis on social media.
