Jun 26, 2020

Brands Creating Change in the Conscious Consumer Era

Presented by Sprout Social (Fall 2019)

Today’s brands aren’t shy. While just a few years ago “no comment” was the standard response to controversial social and political issues, now it seems like brands can’t join the conversation fast enough. Consumer expectations are at the heart of this shift. New data from Sprout Social reveals the majority of consumers (70%) believe it’s important for brands to take a public stand on social and political issues, a number that’s increased since 2017.

To understand how brands can effectively navigate this risky business, Sprout Social surveyed more than 1,500 U.S. consumers to determine when and why they want brands to speak out on political issues and how brands can make a difference using social media. With the findings from this report, brands can develop stronger, more effective social strategies when it comes time to put their stake in the ground.

View the full data report here.