Today’s brands aren’t shy. While just a few years ago “no comment” was the standard response to controversial social and political issues, now it seems like brands can’t join the conversation fast enough. Consumer expectations are at the heart of this shift. New data from Sprout Social reveals the majority of consumers (70%) believe it’s important for brands to take a public stand on social and political issues, a number that’s increased since 2017.
— Sprout Social (@SproutSocial) February 18, 2020