Social Media + Digital Marketing Resources

Social Media + Digital Marketing

How to Grow on Instagram with Brand x Brand Collaborations

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Brand x brand collaborations are when two or more businesses team up, create something unique and exclusive for a campaign, and help each other grow in the process....
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Brands Creating Change in the Conscious Consumer Era

Presented by Sprout Social (Fall 2019) Today’s brands aren’t shy. While just a few years ago “no comment” was the standard response to controversial social and political issues, now it seems like brands can’t join the conversation fast enough. Consumer expectations are at the heart of this shift. New data...
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Three tips for creating a genuine and impactful Pride Month campaign

Before launching your Pride campaign, it's important to consider if your company has already established a lasting and genuine relationship with the LGBTQ+ community. Spike Jones, General Manager of Khoros Strategic Services, shares tips to ensure your Pride campaign is well received by your audience.
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