Beauty Independent Contribution

Just when you thought this year couldn’t get any tougher, this week brought protests and…

As global citizens, it’s crucial to keep up on the good and bad of social media, and to think about how we and our businesses participate in both.

Most businesses don’t want to be involved with social media companies that cause the world to be a worse place, and the social media companies realize that. This week, I note moves they’re making to improve their operations and other social media developments of interest to beauty entrepreneurs.

This week in my wrap-up of social media news, I reflect on the effects of Stop Profit for Hate, the Facebook advertising boycott, TikTok’s uncertain future and the toll social media is taking on our mental health.

Viral social media challenges illustrate that important issues can be lost in wildfire movements spreading different messages and the origins of digital phenomenon are difficult to pinpoint. They also remind us that, in a rapid social media environment, it’s often helpful to take a beat to dive into back stories.

To help beauty entrepreneurs preserve time and contemplate strategies for maximizing their spend, I’ve been tracking the latest news in the social media universe. This week, companies rolled out initiatives and reconsidered their business models as the pandemic continued to rock advertising revenue.

Social media is an imperfect mirror of society, but it’s somewhat of a mirror nonetheless. Recently, it’s reflecting a strong push for accountability. Communicating through posts and hashtags, consumers are airing grievances, boycotting brands and canceling people.

Social media is an imperfect mirror of society, but it’s somewhat of a mirror nonetheless. Recently, it’s reflecting a strong push for accountability. Communicating through posts and hashtags, consumers are airing grievances, boycotting brands and canceling people.