Black Lives Matter
Social media is an imperfect mirror of society, but it’s somewhat of a mirror nonetheless. Recently, it’s reflecting a strong push for accountability. Communicating through posts and hashtags, consumers are airing grievances, boycotting brands and canceling people.
What’s happening with Black Lives Matter cannot be ignored by brands, and it can interrupt their business if they respond inappropriately or ignore the voices of their consumers.
What typically was only a fight for African Americans has become a fight for us all. First, non-black allies in the United States responded to the call in several ways, including on social media and out in the streets. This week, we’ve seen the movement spread to allies from all walks of life across the globe.