Social Media
Social media is an imperfect mirror of society, but it’s somewhat of a mirror nonetheless. Recently, it’s reflecting a strong push for accountability. Communicating through posts and hashtags, consumers are airing grievances, boycotting brands and canceling people.
Social media is an imperfect mirror of society, but it’s somewhat of a mirror nonetheless. Recently, it’s reflecting a strong push for accountability. Communicating through posts and hashtags, consumers are airing grievances, boycotting brands and canceling people.
Social media is an imperfect mirror of society, but it’s somewhat of a mirror nonetheless. Recently, it’s reflecting a strong push for accountability. Communicating through posts and hashtags, consumers are airing grievances, boycotting brands and canceling people.
What’s happening with Black Lives Matter cannot be ignored by brands, and it can interrupt their business if they respond inappropriately or ignore the voices of their consumers.
What typically was only a fight for African Americans has become a fight for us all. First, non-black allies in the United States responded to the call in several ways, including on social media and out in the streets. This week, we’ve seen the movement spread to allies from all walks of life across the globe.
The news was all atwitter this week about President Donald Trump’s executive order to review federal laws shielding social media companies from liability. It’s unclear whether the executive order will produce real change. Meanwhile, as digital platforms evolve amid the pandemic, there were plenty of other social media developments that didn’t make as many headlines and could produce real change for businesses.
We might have to give up on the idea of a static new normal. For businesses, there’s a rapidly shifting reality as the pandemic’s impacts evolve, and it’s unlikely to pause soon to allow for much reflection. To keep up, the rate of innovation is high, with beauty brands serially adjusting to different circumstances.
