From Around The Web
One of the top key takeaways from studying branding years ago at university was the importance of differentiating yourself from your competitors. No matter the industry it’s crucial to study your competitors and pinpoint what differentiates your offering from the crowd. Even if your product is a “one-of-a-kind” you will still need a unique selling proposition (USP) to help guide your branding and marketing decisions in order to stand out. The key is to create a product or deliver your message in a way no one else can mimic it or do it better. In business, imitation is not always flattery but it’s inevitable if you’re doing something right.
Understanding the significance, identifying and marketing the USP are common challenges for entrepreneurs that require research, careful consideration and sometimes expert assistance to effectively execute.
I stumbled across this recent blog post from Shopify and felt it could be helpful to small business owners and aspiring entrepreneurs. Writer and marketer Braveen Kumar published an article called What a Unique Selling Proposition Is (And Isn’t) Plus 10 Examples to Inspire You. It’s a quick 13-minute read but it offers great examples and things you can learn from each, including instructions on how to write your own unique selling proposition.
Have a read and let me know your thoughts!
Another key component to standing out from your competition and retaining consumers is delivering excellent customer service. I found a great resource last June that still holds relevance today, be sure to check it out: 100 Essential Customer Service Statistics And Trends For 2020.
